Metaphors, Storytelling and What’s Happening in the Gulf

A colleague sent this YouTube clip to me.  It helps explain what BP is actually doing in terms of addressing the catastrophe in the Gulf of Mexico.  It is very funny!  It also uses simple metaphors to get its message across.

[youtube=http://www.youtube.com/watch?v=2AAa0gd7ClM&feature=player_embedded]

Telling stories and using metaphors are underutilized, yet extremely helpful in communicating messages.  If BP has any chance of saving its reputation, they need to create their own metaphors and a very convincing counter-story.

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2 thoughts on “Metaphors, Storytelling and What’s Happening in the Gulf”

  1. Pingback: Metaphors we live by (Part 4) For Your Emergence » For Your Emergence

  2. Pingback: Metaphors we live by (Part 4) | For Your Emergence

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